SEARCH ENGINE MARKETING (SEM) / SEARCH ENGINE OPTIMIZATION (SEO)
According to SEMPO.ORG research, businesses are continuing to shift promotional dollars from other marketing and IT activity into Search Engine Marketing and Search Engine Opitimization. And of those companies re-allocating their budgets, almost 50% are moving funds from print advertising to the web. More than a third are taking funds from direct mail and almost 25% of those companies are replacing trade show budgets with web marketing. Locally, almost 50% of all businesses are preferring Web based Search Marketing over local traditional yellow page print advertising.
All respect to experience and opionion, I prefer to make decisions based on data. I'll help guide you through the proper use of search engines to market your business, brand or product; or if you prefer assist in directing the agencies that you work with.